To design a hospitality experience as innovative and ambitious as the race itself.

Step inside W HQ for the global first women’s race series. 

Modular in design, W HQ will tour Europe with the inaugural race series. On the outside its statement design attracts attention. On the inside a stimulating experience with a plethora of interactive elements to engage and educate racegoers on the ground-breaking movement in motorsports.

The first of many events for W Series to connect and interact with their fans.

Located at the heart of the fan zone, The W Series fan festival at Silverstone provided interactive entertainment, stage content, team and brand information and awareness for W Series at their inaugural event. The Velocity team created and developed interactive apps, built assets including podiums and branding with the view to roll out these assets at future W Series fan events.