For 2 years, Velocity designed, built and managed the Aston Martin Cognizant F1™ Team factory hospitality experience. A four-day luxury space where partners, fans and staff could enjoy the British Grand Prix weekend. From initial design concept to delivery, each element including material selection and technical overlay was extensively considered to ensure the suite was on brand and created the right environment.
The event space was changed multiple times to host gala and partner dinners, fan engagement events as well as a VIP guest hosting and media event to launch the Aston Martin Valhalla.
The whole process from concept to delivery took 10 weeks, an incredible achievement from the Velocity team.
Since 2021, The Velocity team have been designing, building and producing all of the official hospitality spaces at the British Grand Prix for Match Hospitality, and before this for Silverstone Circuit directly.
A full turnkey solution, from creative through to managing the content and scheduling across the live days. Velocity have a team of over 200 people across 6 weeks on site to bring this vision to life year on year.
