Velocity had the privilege of working with iconic brand Hard Rock to bring the Hard Rock House concept to life in central London, to promote their new rewards program, Unity by Hard Rock.
Two lucky US-based competition winners won a prize to spend four nights in a Hard Rock themed apartment, complete with Hard Rock giveaways, and access to an exclusive John Legend concert at the original Hard Rock Cafe in London.
Velocity's role was to transform the apartment into an immersive, music-themed space that embodied the look and feel of the Hard Rock brand. Incorporating custom artwork and music-inspired decor, Velocity created an atmosphere that celebrated music culture.
In addition to the fit out, Velocity were responsible for capturing content of the competition winners, the Hard Rock House, and the John Legend concert, as well as managing the post-production - creating reels and hero videos used across official social platforms.
Since 2021, The Velocity team have been designing, building and producing all of the official hospitality spaces at the British Grand Prix for Match Hospitality, and before this for Silverstone Circuit directly.
A full turnkey solution, from creative through to managing the content and scheduling across the live days. Velocity have a team of over 200 people across 6 weeks on site to bring this vision to life year on year.
