Velocity were appointed by McLaren to design and build their exclusive paddock club hospitality space and team hub hospitality area in the F1 paddock.
Having not upgraded this space for 15 years, the importance to integrate their brand, success on track and partners into this space was a huge focus for the business.
Over the course of 6 months, the Velocity team Brough the vision to life and unveiled the new suite at the iconic British Grand Prix, the home of McLaren Racing.
Velocity were delighted to have played a part in McLaren's journey, reinventing the Paddock Club experience with an action-reactive space, featuring cutting-edge activations and flawless design. The team redefined luxury, setting a new standard in Formula 1.
Since 2021, The Velocity team have been designing, building and producing all of the official hospitality spaces at the British Grand Prix for Match Hospitality, and before this for Silverstone Circuit directly.
A full turnkey solution, from creative through to managing the content and scheduling across the live days. Velocity have a team of over 200 people across 6 weeks on site to bring this vision to life year on year.
©Velocity Experience Ltd. 2024
