We are very proud to have assisted in bringing Morgan Motor back to Goodwood Festival of Speed for the first time in several years. Working in partnership, we developed a creative concept for the Goodwood activation, authentic to Morgan's brand identity from materials to finishes. Ultimately the execution and delivery saw little variation from initial designs, owning to our ability to expertly capture Morgan's unique style and heritage, resonating with both the client and Goodwood attendees.
On display were a range of vibrant sports cars, showcasing their newest model, Midsummer, alongside the Plus Four and Super 3. Providing attendees with the opportunity to get up close and personal with the cars through tactile design, key campaign imagery, and detailed car features. Moreover the craftsmanship of Morgan was showcased through carefully selected materials and finishes.
It was great to be a part of this project and contribute to a truly successful weekend for our client.
Since 2021, The Velocity team have been designing, building and producing all of the official hospitality spaces at the British Grand Prix for Match Hospitality, and before this for Silverstone Circuit directly.
A full turnkey solution, from creative through to managing the content and scheduling across the live days. Velocity have a team of over 200 people across 6 weeks on site to bring this vision to life year on year.
