Velocity orchestrated a priceless experience for PUMA’s 250 guests at the iconic Las Vegas GP.
Many hours of planning culminated in the coordination of a seamless race weekend experience for PUMA’s celebrities, athletes and key customers. Going beyond merely providing an experience, Velocity managed every detail surrounding it, eliminating admin hassles by creating a bespoke PUMA LVGP app dedicated to supporting all aspects of guest management and freeing up time for guests to create unforgettable memories.
In addition, the Velocity team successfully brought to life PUMA's exclusive paddock club, designed to accommodate their VIP guests. Integrated with the brand's mantra, "forever faster," and fronted by the unmistakable presence of Dylan the Puma, this space held its own amidst the rest of the paddock club.
Velocity's work extended beyond logistics; it was about creating an immersive experience that echoed Puma's commitment to speed, style, and culture. The result was a blend of luxury and performance of which Velocity was very proud to play a part.
Since 2021, The Velocity team have been designing, building and producing all of the official hospitality spaces at the British Grand Prix for Match Hospitality, and before this for Silverstone Circuit directly.
A full turnkey solution, from creative through to managing the content and scheduling across the live days. Velocity have a team of over 200 people across 6 weeks on site to bring this vision to life year on year.