Leading enterprise service provider, Workday, appointed Velocity to lead on their regional partnership with Formula 1, which then led to securing a partnership deal with the McLaren F1 Team, to deepen their association with the sport and align on their overarching strategy and marketing objectives.
Workday’s partnership objectives and ambitions were exceeded across the season, through elevated brand awareness and continued growth in 6 key markets, targeting the 'outperformers'. Velocity successfully coordinated all contractual assets and rights as part of Workday’s EMEA F1 regional and McLaren partnership, from brand approvals and creative campaigns, to ticket requests and ambassador appearances.
Since 2021, The Velocity team have been designing, building and producing all of the official hospitality spaces at the British Grand Prix for Match Hospitality, and before this for Silverstone Circuit directly.
A full turnkey solution, from creative through to managing the content and scheduling across the live days. Velocity have a team of over 200 people across 6 weeks on site to bring this vision to life year on year.
