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The resurgence of B2C activations

November 5, 2025

Despite the rising cost of living, sport continues to play a major role in household experiences. In 2024, attendances at UK professional sporting events exceeded 77 million – a post pandemic surge that has reignited fan appetite and reset brand strategies.

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Fashion X Sports marketing strategies

Sponsorship has played an impactful part on the motorsport industry since it’sinception. As the sport’s audience evolves from predominantly male to encompass more women enthusiasts, it opens new partnership opportunities within the industry.

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September 10, 2025

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