Seasoned global events executive brings motorsport, entertainment and luxury automotive expertise, to lead Velocity’s business growth ahead of a landmark 2026 season.
The grandest of stages for motorsport brands
In just three years, the Formula 1 Las Vegas Grand prix has exploded into one of sport’s highest profile events, attracting massive crowds and global attention.
Despite the rising cost of living, sport continues to play a major role in household experiences. In 2024, attendances at UK professional sporting events exceeded 77 million – a post pandemic surge that has reignited fan appetite and reset brand strategies.
Sponsorship has played an impactful part on the motorsport industry since it’sinception. As the sport’s audience evolves from predominantly male to encompass more women enthusiasts, it opens new partnership opportunities within the industry.
Sponsorship has played an impactful part on the motorsport industry since it’sinception.
